MPC
Project Details

Title:	Identifying Effective Travel Behavior Change Strategies for Poor Air Quality Events in Northern Utah
Principal Investigators:	Patrick Singleton and Ziqi Song
University:	Utah State University
Status:	Active
Year:	2017
Grant #:	69A3551747108 (FAST Act)
Project #:	MPC-559
RiP #:	01656116
RH Display ID:	15667
Keywords:	air quality, motivation, questionnaires, social factors, sustainable transportation, travel behavior, travel demand management

Abstract

This research project intends to first identify various informational, encouragement, enticement, and other travel demand management strategies intended to result in voluntary travel behavior modifications (towards reduced driving) during poor air quality events in Northern Utah. Second, this research project will measure and evaluate the effectiveness of these strategies by statistically analyzing data collected from a series of travel behavior questionnaires. The researchers hypothesize that information-only strategies may not be very effective; instead, techniques that involve social norms, gamification, and/or monetary rewards may be more promising at yielding voluntary reductions in driving on poor air quality days.

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